Boost Your Business via Media in 2018
Written by Roberta Fisher, Gadd Business Consultants
The days of just placing an ad in the paper or establishing a website for your business/brand is no longer enough, but don’t let yourself drown in email, newsletters, blogs, etc. Businesses should move into the social media era, posting only current and pertinent information about your products/ business.
Ensure your website and content by administering a cybersecurity audit of your system to avoid cyberattacks. Be cautious as to what websites you go to, emails you open and most of all what you click on. Perform system back-ups, including websites frequently to ensure you can restore your system and be back in business in a relative short amount of time, this includes possibly getting rid of any infected machines.
Updating your business’s website should also be done, remember to include your web hosting platform and that the latest versions are in place. The updates act as patches to any holes in security and an attack on your system. Hackers can inject links to your machines just by a single click so beware.
LinkedIn has proven to be very valuable tool to promote you and the work you do. It provides a publishing platform which is recommended to publish articles that will get you noticed and provide connections to others in your field and potential new customers. Be a knowledgeable source for suggestions and testimonials to others without “asking for something” (too many only ask and do not provide any input). The best way to take advantage of LinkedIn is to stay engaged with others in conversations by checking in and always following up.
The most effectual social media strategy entails “CPR” (Consistency, Professionalism and Responsiveness). Consistency is about the subject matter of your posts and the timing of them, 80% should be useful, industry related information and 20% about your precise business. Professionalism, all your interactions should be polite, if a customer is upset on your public profile take it to a private platform. Responsiveness, is the key portion of providing excellent customer service. Let your customers always know you have received their question and at times you may have to get back with them after you do some research.
Last, but not least is create a video, provide a link to a website in your social media posting (Mailchimp, LinkedIn, Twitter or emails). It is predicted that by 2019 video will be 80% of web traffic. Videos can be used in so many ways such as a website landing page and all your social media accounts and emails. In a couple of minutes or less it can provide valuable information about your business/products. Label all videos with a unique search engine so it will receive optimal views. With the right description, titles and tags you can make it highly ranked when performing a Google search. Don’t forget to track your success with the videos to see what is getting the most responses and what is not.
References: Nicole Fallon, Business News Daily Managing Editor
