By Roberta M. Fisher, Consultant, Gadd Business Consultants LLC Providing the best customer service is done simply by ranking customer needs above everything else. Your employees must fully understand how to embrace the business’ core values that of serving/assisting and compassion. A study regarding the correlation between acting upon the needs of your customers and […]
By: Evan Lyszczyk, Gadd Business Consultants In part two of this blog series we highlighted several key online resources and tactics one can use to further identify your target market. We also identified several key questions you should ask yourself in order to home in on your target market and efficiently seek out those businesses […]
By Roberta M. Fisher, Gadd Business Consultants What is Content Marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Instead of pitching your products or services, you are providing truly relevant […]
By: John Lyszczyk, Gadd Business Consultants The world of marketing has an ever-changing atmosphere that can either be a business’s best friend or an underperforming monetary burden. People are buying differently. More and more groups, niches, pages, gangs, clubs and cliques are being formed over the internet. Customers are changing behaviors with new trends or […]
By: Roberta M. Fisher, Gadd Business Consultants The percentage of businesses that fail in the first five years regardless of the condition of the economy is 50%. The number one reason a business tends to fail is the owner making bad decisions and the lack of willingness to accept/make changes. A failing business owner […]
by Roberta M. Fisher, Gadd Business Consultants For small businesses, this time of year it’s either feast or famine, joy or horror. Below are a few tips to make this a successful season without going crazy. Send out Holidays Emails. Handwritten Christmas cards are wonderful to receive but you can use your time elsewhere […]
Written by: Roberta M. Fisher, Gadd Business Consultants Halloween spending has evolved so much over the years, it is now the number one holiday in the United States and the United Kingdom. Hard to believe it has beat out the Christmas holiday spending. From children trick or treating for candy in costumes from what you […]
By Roberta Fisher, Gadd Business Consultants Marketing via email to new potential customers has become a valuable, easy and cost-effective way to promote your business and products/services, so make sure you are doing it the best you can. First impressions are the most important, whether you have a new customer walk into your place […]
Are You a Questionable Leader? Written by: Roberta M. Fisher, Gadd Business Consultants What I meant is, are you the type of leader who will continue to question even within the confines of the company, this is what is called a Contrarian Leader. Are you someone who continues leading in the same direction or […]
Written by Roberta Fisher – Gadd Business Consultants Opening and maintaining a successful family business requires all involved to have similar goals and expectations for the business. Family businesses often-times have a harder time keeping family and business separate. Below are a few suggestions for planning ahead to avoid this from happening to you […]